Sol De Janeiro

Casual Films dared us to unleash our summer selves with this fun immersive experience for Sol De Janeiro featured at The Outernet London.

Goodbit was asked to create a larger-than-life piece for their summer brand campaign that would captivate the public in some Sol De Janeiro summer fun. Integrating live-action footage, beautiful product renders and dynamic design elements, we were able to create an inviting pop-up experience to engage attendees with the vibes of a party on a tropical vacation.

Averaging a whopping 8K resolution per asset for five massive on-site screens, there was a unique workflow that would ensure seamless transitions from moment to moment.

The lush and bold aesthetic combined with perfectly timed animations, represented the brands iconic and vibrant culture on a scale never seen before. Grabbing the attention of 40,000 city dwellers and bringing the famous beaches of Rio to the hustle and bustle of London.